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OCTOBER 02, 2006
Innocent Drinks


Waiting for Westminster Abbey to re-open today (there was apparently a "special" service with some important governmental peeps), we trekked over to Buckingham Palace, where we stumbled upon the changing of the guard -- a very British sight to behold. On our way back, we stopped at London gourmet joint Eat -- a fantastic spot where you can get a variety of hand-crafted fresh sandwiches, salads, soups and coffee. Their branding is fantastic -- very clean and to the point. They're all about good food fast but doing it where you actually feel like you're paying for a quality meal.

In addition to their own delicious products, they also stock great juices made by Innocent Drinks. I grabbed the Lemons & Limes -- one of the best citrus drinks I've had ... ever. It's about 80% spring water, 12% citrus (basically one each squeezed lemon and lime) and natural sugar stirred in. Their packaging is straight-forward and the messaging is all about having fun. There was some silly story about monkeys who get the lemons and limes but the females all got pregnant and went on maternity leave, only to have the males tending to the work, then wanted to strike but got red galoshes and were sated ... you get the point. It's non-sensical, but whimsical. It's the UK's answer to Glaceau's Vitamin Water line -- but almost better because they seem all natural without any additives. In addition to Lemons and Limes, they have a variety of flavors, like black currants and magoes & passion fruits -- as well as a line of smoothies, which, when I was Harrods Food Halls (more later), I saw a little girl grab one and run up to her mum, begging for it. So it must be good.

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