This weekend, Puma opened a Black Station store in Tokyo, the third store of its kind. Black Station is a Puma-supported cutting-edge collaboration between multiple designers, including Alexander McQueen, 96HOURS (Neil Barrett's line), Mihara Yasuhiro and others. The forward-thinking line gives Puma lovers an edge over other consumers not only in what they wear but also where and how they shop. This space, with its clean lines and minimalist interior, looks like it will bode well with the Japanese consumer.
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