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JANUARY 17, 2007
One to Watch: Cloud Cult

Cloudcult The latest band setting things aflame throughout the blogosphere is Cloud Cult ... and with good reason. The Minneapolis band releases its latest album, The Meaning of 8, a lush collection of accessible indie pop, in early February through its own website and on April 10 nationwide. Cloud Cult has already broken through on college radio and is a favorite in those ranks, but The Meaning of 8 could see big crossover in the vein of Death Cab or Modest Mouse. Their expressive sound is reminiscent of the Arcade Fire, Sufjan Stevens and, to some extent, the Polyphonic Spree, albeit with a more experimental rock edge. Their music is such that it could easily be backed by a full orchestra, the sound building with the addition of rows of strings, heavy artillery in the way of drums and the burning crash of massive cymbals.

Opening song "Chain Reaction," is an odd romantic ditty ("put your face on mine") with twirling blips that turn into relaxed guitar-driven chords while "Take Your Medicine" exhibits the band's natural ability to combine various sounds and musical genres in an experimental package delivering the song in such a way that's so radio ready. And on many tracks, the band plays around with such verve, but connects the progression through seamless transitions. Cloud Cult writes clever lyrics about everyday life but sets them to a progressive sound that makes the story that much more interesting. They definitely have indie leanings but straddle various genres -- folk, psychedelic, electronic -- that give Cloud Cult a unique edge. The band embarks on a national tour in March -- with a stop at SXSW -- and extends through May. You can order the album directly through their site -- that way they make twice as much money ... and isn't that the way it should be?

Listen to Take Your Medicine

Watch the video for Chemicals Collide:

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