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NOVEMBER 03, 2006
(Malin+Goetz) = Clean Living

Mg Last week, I had dinner with my friend, Matthew Malin, when he came to Chicago to introduce his amazing line of body products to a variety of sales people and local beauty editors. During dinner, we ran into my pal Nate, who recently had been turned onto M+G and was gushing about their lip balm. I mentioned how my lips are always in need of conditioning and Matthew said he would get me a sample.

Much to my gleeful surprise, a package arrived yesterday with an array of products, including the Lip Moisturizer, Peppermint Shampoo, Cilantro Conditioner, Eucalyptus Body Cleanser, Vitamin E Shaving Cream and my fave, the Grapefruit Face Cleanser.

While I'm already a fan of their products that focus on using natural ingredients, what I was most impressed with was the packaging they arrived in. Most consumer brands today don't take the time to realize that the first impression is usually not in the product but in the branding. (Malin+Goetz) have simple yet elegant packaging. The box was stark, save a branded rubber band and sticker sealing it shut. Inside, holding the creased paper lining the box was another branded sticker featuring the company's mission statement -- and of course a personal note. Nice touch.

Purchase (Malin+Goetz) online or find a store nearby.

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