Murdock is a modern-day men's barber (that leans toward being an apothecary) about a stone's throw from Hoxton Square in the Shoreditch area of London. Brendan Murdock opened the place earlier this year to attract a discerning man who wants a shave and haircut in a comfortable, relaxed setting. The shop features a variety of services, including a traditional wet shave, moustache or beard trim and even manicures. Murdock isn't the only grooming salon in the area, but it is the sole proprietorship to cater exclusively to a male market. In addition to the services, the shop stocks an array of somewhat hard-to-find products in London, including Jack Black, (Malin + Goetz), D R Harris, Caron (a French perfume house that was the first in the world to create a scent just for men), Hierbas de Ibiza, Korres, Marvis toothpaste -- even KY Jelly and Trojans (which, surprisingly, has completely different branding than the States). Going a step further to accommodate the busy man, Murdock also features leather goods -- bags, belts -- as well as cufflinks and books -- just to add a touch of kitsch.
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