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AUGUST 03, 2006
Materialust

08042006_materialust_lrg

I recently discovered Materialust -- a newer SoCal T-shirt line -- and immediately fell in love. The shirts -- made of deliciously soft Pima cotton -- are so worn in that they feel like you've had the shirt for years. Years! The graphics, all travel themed, are inspired by road signs, pamphlets, travel brochures, cocktail napkins and other everyday items found in cities around the globe. Materialust's second season just hit stores this week and depict adventurous times spent in places like London, Moscow, Bombay and Cairo. While not cheap, the shirts, priced between $50-$60, are worth it -- especially if you're the kind of person who drops $250 on denim without blinking. If you are a traveler and have ever spent any time backpacking or jet-setting, you'll relate to this fantastic product. And as soon as you touch one, you will understand why the word lust is in the company's name.

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